Conference
2010 Speakers
Edwyn Collins
The first the world heard of Edwyn Collins was in February 1980 with the release of Falling And Laughing. The debut single by his band, Orange Juice, it was also the first offering from Postcard Records, the independent label Edwyn co-founded with Alan Horne, run from the latter’s sock drawer in a former Red Light district in Glasgow’s West End. As a record, Falling And Laughing was a hopeless cacophony of shrill guitars and an inexplicably loud bass drum pedal. But as a song, it was a sublime celebration of unfulfilled ardour to a tune that aimed to bridge the chasm between The Velvet Underground and Chic. In the age of New Romantics, Edwyn arrived as a Real Romantic, one unafraid to simultaneously embrace "the pleasure with the pain".
After ten more records, including three increasingly inventive Orange Juice singles, Postcard closed its sock drawer in late 1981. It would be another two decades before Edwyn and Horne’s endeavours would be belatedly recognised as a key foundation stone for indie music, particularly in Scotland where Primal Scream, Belle And Sebastian and Franz Ferdinand would all follow, and acknowledge, Orange Juice’s trailblazing example.




